SEO for
Blue Collar
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Real results from real home-services work

Every number here comes from an actual engagement. We show documented, anonymized wins — never a metric we made up, borrowed, or attributed to a trades client we haven’t worked with.

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Documented wins

Three engagements, three different levers — speed, local-page architecture, and the discipline to cut weak pages instead of adding more. The same levers we bring to every trade.

01 9.7s → 0.13s Site speed rebuild

We took a home-services site from a 9.7-second load to 0.13 seconds. On mobile, where trades customers search, speed is both a ranking factor and the difference between a call and a bounce.

02 +2,267% Clicks from geo pages

A multi-location home-services company saw a +2,267% increase in clicks after we rebuilt its local landing pages around how customers search area by area — the city-page architecture we bring to every trade site.

03 Core update Recovery, not collapse

When a Google core update hit, a multi-location client recovered rankings by cutting weak, thin pages instead of adding more — the same discipline that keeps a trades site durable instead of chasing volume.

What these have in common

None of these wins came from a trick. Speed, focused local pages, and pruning thin content are all the same idea: be the genuinely best, fastest, most relevant answer for a local search, and let the rankings follow. That is the only kind of result that survives a Google update — and it is the discipline behind every trades site we build.

See the method →
Rank Climb: a trades business rising through Google search positions into the map pack An ascending step chart illustrating movement from around position eighteen up into the top three-business map pack. #18 #11 #7 #4 #2 Map pack
Illustrative — the climb we build toward the map pack, not a specific client result.

Why this page is short

Most agency “results” pages are padded with invented star ratings, borrowed logos and round numbers no one can verify. We would rather show three real wins than thirty fabricated ones. As we complete more trades engagements, documented and anonymized results will be added here — and only here, only when they are real.

Our standard: if we can’t point to the work behind a number, it doesn’t go on the site. No fake reviews, no invented client names, no guaranteed-ranking claims — the same integrity Google rewards and the shortcuts it penalizes.

Want results like these for your trade?

Tell us your trade and your market. We’ll come back with the searches we’d go after and why — no “guaranteed #1” nonsense, because that’s the scam we help you rank against.

No spam, no lock-in pitch. A real plan built around your trade and your market.